Transform Your Practice Into a Productive, Profitable Powerhouse

The Business of dentistry — 7CE Credits

The Business of Dentistry provides dentists & team members with valuable tools you can take back to your office to establish a philosophy of excellence & build a successful practice that will continue to prosper.  From growing your practice through incorporating medical billing to uncovering uncommon tax breaks, you will walk away with a myriad of new ways to make your dental practice more profitable.

What You'll Learn

The Business of Dentistry provides dentists & team members with valuable tools you can take back to your office to establish a philosophy of excellence & build a successful practice that will continue to prosper.

  • Concepts & techniques for implementing new technology into everyday dentistry
  • Strategies to maximize clinical success
  • Recall & reactivation protocols
  • Creating a cohesive team & office culture
  • Practical tips & tricks for medical reimbursement
  • How to integrate medical billing into your dental practice.
  • Increase case acceptance
  • Use your existing patients to boost the productivity of your hygiene department
  • Use your existing patients to boost the productivity of your hygiene department
  • Implement medical billing into your dental practice
  • Simplify the process of completing & submitting medical claim forms

Get A Sample Of Your Sessions

From Surviving To Thriving

What Laser Dentistry Can Treat

Medical Billing In Your Practice


8:00am - 8:30amBreakfast
8:30am - 12:00pmMorning Session with Dr. Lou Graham
12:00pm - 1:00pmLunch Session with Hinrichs + Pesavento Dental Practice Profitability
1:00pm - 3:00pmAfternoon Session 1 with Gwen Smukowski, RDH Continuity Consulting
3:00pm - 5:00pmAfternoon Session 2 with Denise Leonard & Sheila Pozdol

Sessions & Speakers

From Surviving To Thriving - Efficiency In The Dental Practice

Survival in dentistry like never before is all about you running an efficient business. This session will discuss important topics that concern modern dental practices & every member of the team.

About Your Practice Expert, Dr. Lou Graham

Internationally recognized lecturer & founder of Catapult Education, an organization dedicated to teaching dentists worldwide.

  • Today’s modern-day exam; both recall and initial exams, it’s all about “want and need”, come be transformed
  • How today’s diagnostics are not an option anymore
  • Beating the PPO game…strategic steps that you must follow without compromising your integrity
  • Analytics, KPI’s, and oh please, stop just looking at your bank balance! Know where you are headed long before it’s an OMG of catchup
  • Personalizing dentistry…sounds so simple, come see what are “the musts” to do tomorrow
  • How to get patients to say, “Yes!” to treatment
  • Today’s smartphone impact on the dental practice
  • The in-office dental plan
  • Hands-on breakout sessions on the latest technologies in dentistry

Medical Billing Is a game changer for Your Dental Practice

Dentists can bill medical insurance for services that are medically necessary in the dental practice. You should be billing medical insurance if you provide the following services:

  • Sleep Apnea Appliances
  • Cone Beam CBCT
  • TMJ Disorders
  • Implants
  • Oral Surgery
  • Oral Cancer Screenings
  • Sinus Lifts/Bone Grafts
  • Trauma 

Help your patients afford the treatment they need while increasing practice revenue through medical reimbursement

We’ll introduce medical billing, the verification of benefits, letter of medical necessity, & many other useful pieces of information to make medical billing successful in your practice

  • How to integrate medical billing into your dental practice
  • Learn about the documentation & records necessary for medical billing
  • Become acclimated with completing the CMS-1500 claim form
  • ICD-10 codes
  • CPT codes for procedures & services
  • HCPCS codes for durable medical equipment, supplies, orthotics

About Your Medical Billing Expert, Denise Leonard

Denise Leonard is the office manager of University Dental Professionals & co-founder of DDS Medical Billing with 24+ years of progressively responsible experience managing a wide range of front office operations for multi-provider dental offices. 

About Your Medical Billing Expert, Sheila Pozdol

Sheila Pozdol is the co-founder of DDS Medical Billing & the Insurance Billing Specialist at University Dental Professionals where she has spent the past decade of her 30+ year career in dentistry. 

How Hygiene Can Be The Hero Of Your Practice

Hard Core Hygiene- Empower Your Hygiene Team

The role of the hygienist has drastically evolved. Gone are the days of the glorified cleaning lady. Hygienists are now the mid-tiered providers of dentistry, contributing to the clinical and economic success of the practice. This module highlights the critical contributions of a top-tiered hygiene program.

About Your Productivity Expert, Gwen Smukowski, RDH

Gwen is the founder of Continuity Consulting, and educator and coach, a national speaker, as well as a clinical hygienist in a private practice. Gwen maintains her focus on the development and expansion toward excellence in periodontal care and aesthetic/restorative team support. 

  • Review the paradigm shifts in periodontics that have led to a medical approach to this infectious disease process
  • Introduce essential diagnostic and prognostic testing that identify periodontal pathogens and genetic susceptibility, providing insight into controlling inflammation
  • Discuss the critical role lasers play in current treatment modalities
  • Learn how to integrate the latest technologies and raise your clinical game
  • Introduce communication techniques guaranteed to increase case acceptance
  • Uncover the hidden economic powerhouse within your hygiene department

Turn Your Practice Into a Money Making Machine

Hinrichs + Pesavento Dental Practice Profitability provides business solutions that solve problems for dentists to maximize profitability.

  • Pay less tax & keep more profit
  • Effectively manage cash flow so you can pay yourself first
  • Reduce the stress of running a dental practice
  • Build more wealth & retire a millionaire

About Your Financial Experts, Drew Hinrichs & Spencer Wesley

H+P Founder, Drew Hinrichs, grew up learning the ins & outs of a dental practice as the son of a dentist. This unique experience and perspective gave Drew the ability to understand dental practices and how to maximize their profitability. The team at H+P has helped hundreds of dental practices to thrive.

Get Your Tickets!

Saturday, November 2, 2019 

GC America, Inc 3737
W 127th St, Alsip, IL 60803

$129-$499  Breakfast & Lunch Included